Wikipedia defines "Survival of the fittest" as a phrase originating in evolutionary theory, an alternative description of natural selection". Today, this phrase is used in different contexts. In business, which is dog-eat-dog world, where competition is ready to play dirty tricks to steal your customers,  survival depends on several factors like brand promotion, product visibility, product USP, durability, price, among others. Businesses need to devise and implement a well thought out and planned strategy in order to beat cut-throat competition, do brand building and increase their market share.

Growth of Internet and social networking sites in India

With the advancement in technology things have changed like never before in the last one decade, for the better of course. Be it online shopping, bills payment, travel and hotel booking, education, business deals, web conferencing, interviews, jobs - anything and everything one can think of is done online through the use of internet. The introduction of broadband connection over dial-up at affordable prices has further helped in increasing the number of internet users in India.