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Adwords Quality Score - Not Just a Number!

Quality Score - Not Just a Number!

One thing that has baffled me for quite some time was the term ‘quality score’ in Google Adwords.  It is not just a numerical figure; it plays an important role in deciding your ad placements in Google Adwords. If your keywords have high quality score, your ad will not only be placed above your competitors but you may also be paying less amount for every click than your competition. 

How to promote and market your products through trade shows

 

Trade Shows

Wikipedia defines "Survival of the fittest" as a phrase originating in evolutionary theory, an alternative description of natural selection". Today, this phrase is used in different contexts. In business, which is dog-eat-dog world, where competition is ready to play dirty tricks to steal your customers,  survival depends on several factors like brand promotion, product visibility, product USP, durability, price, among others. Businesses need to devise and implement a well thought out and planned strategy in order to beat cut-throat competition, do brand building and increase their market share.

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How to implement 301 permanent redirect

301 redirectHow to implement 301 permanent redirect

A 301 redirect is the most efficient and seo-friendly method for redirecting webpages. This code instructs the search engines that a webpage / pages have permanently moved to a new location.  With 301 redirect, you can safely redirect your old pages to new pages without the fear of losing your search engine rankings.  Search engines responds to 301 redirect by dropping old pages and updating the urls with new pages.

How to promote and grow your business with B2B portals

b2bGrowth of Internet and social networking sites in India

With the advancement in technology things have changed like never before in the last one decade, for the better of course. Be it online shopping, bills payment, travel and hotel booking, education, business deals, web conferencing, interviews, jobs - anything and everything one can think of is done online through the use of internet. The introduction of broadband connection over dial-up at affordable prices has further helped in increasing the number of internet users in India.

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Google reorganizes internal and external backlinks

google internal external linksGoogle has recently updated the way it categorize links in webmaster tools. There are two categories of links visible in your webmaster tools, namely; links from other sites and links from within your site. Previously, links that started with a site’s exact URL would be categorized as internal links. For example if your site url is;
 
www.sourcing2india.com
 
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